British International School of Chicago, South Loop

Employer: British International School of Chicago (BISC), South Loop
Service: Content Strategy
Project Type: Video
Year: 2017

I produced this video as the director of communications at BISC South Loop. The purpose of the video was to define and promote our “Be Ambitious” philosophy, a differentiator among independent schools.

I managed the video production, including:

  • Developing the concept
  • Collaborating with the production vendor
  • Writing the interview questions
  • Selecting and interviewing the participants
  • Guiding the final script and visuals

The video was shared with enrolled and prospective families via school communications, the school website and social media channels, admissions events and email marketing. It’s the third most-viewed video on the BISC South Loop YouTube channel.