Client: American Cancer Society
Service: Graphic Design
Project Type: Print Advertisement
I partnered with the American Cancer Society (ACS) of Illinois to design a series of print advertisements for the 2020 Discovery Ball. The annual gala has raised over $36 million since 2017 and is one of Chicago’s premier cancer fundraising events with national notoriety.
This was the first time that the ACS used print advertising to promote Discovery Ball. The goal of the ads was to publicize sponsorship and volunteer opportunities. ACS supplied the photos, copy and brand/style guidelines. The ads appeared in separate issues of The North Shore Weekend.