International Association of Lighting Designers

Employer: International Association of Lighting Designers
Service: Graphic Design
Project Type: Video
Year: 2013

I produced this video as a marketing & communications coordinator at the IALD. The goal was to share highlights of IALD Chase the Dark, a global event designed to raise awareness of the power of light and unite lighting communities worldwide across the span of one day. Architectural lighting designers from around the world created temporary, miniature lit scenarios over the course of 1 to 2 hours. They recorded their displays and shared them on social media using #IALDchasedark.

I managed all aspects of video production, including:

  • Creating the concept
  • Reviewing and selecting highlights of the #IALDchasedark submissions
  • Selecting the song
  • Editing the video

The video was published on the IALD social channels. IALD Chase the Dark won a 2013 Bronze EXCEL Award for Media Innovation: Social Media Strategy from Association Media & Publishing.